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workshops to align and transform a/e/c firms

business development - employee experience - client experience

 

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If your firm or organization needs an engaging speaker to challenge (and entertain) your group to build a better future… and show them how, please click here schedule a quick chat about your speaker needs. Jeff Echols, President of echoEngagement, is in-demand for local, regional, and national events and regularly speaks to: American Council of Engineering Companies (ACEC), American Institute of Architects (AIA), Associated Builders and Contractors (ABC), Construction Specifications Institute (CSI), Professional Services Management Journal (PSMJ), and Society for Marketing Professional Services (SMPS).

 
 
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Attack the gap

The national average hit rate for architecture firms is about 20%, but there are firms that are winning 50%, 60%, and even more of the projects they pursue.

About 70% of the fact-finding, opinion forming, and decision making is done before the request reaches you. Most of the selection process actually happens before you even know there’s a project out there.

If your hit rate is near the national average, that means a gap has opened between how you’re developing new business and the way your prospects are really hiring.

Are you trying to win in the last 30% (trying to make the shortlist and hoping to win in the interview) or are you attacking the 70% ahead of the RFP?

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commodity is as commodity does

In today’s climate of acceleration, it’s harder than ever to cut through the noise and differentiate yourself from your competitors. How will you thrive (or even simply survive) if you look the same, sound the same, and act the same as your competition… at least in the eyes of your ideal customer.

Learn why many organizations are struggling to remain relevant in some customers’ eyes and feel more and more COMMODITIZED. Learn to apply proven tactics, strategies, and approaches to compelling, communication that leads to more “yesses”. Learn to keep the customers you have and attract the ones you want.

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Why should i choose you?

As a business leader, there's one question you're faced with every day that matters above all else. Not surprisingly, it's the most difficult question to answer. Unfortunately, it's coming at you from three directions: Business Development, Talent Resources, and Customer Experience.

Your clients and employees have lots of options so communicating a clear, concise, and compelling answer to, "Why should I choose you?" is the most important work you can do today.

Based on your groups needs, “Why Should I Choose You?” can be delivered for maximum impact from either an Employee Experience or Client Experience point of view.

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Here’s how most workshops work:

You schedule a day offsite on Friday with your team, bring a great facilitator in to walk you through information, activities, and team building exercises. They’re great! Everyone gets fired up and ready to operate in a whole new way. Everyone heads into the weekend exhausted, but confident that you’re headed in a great, new direction.

Then, you get back to your desk Monday morning… the phone rings, there are 97 unread emails in your inbox and BAM!… Everything from your workshop just went out the window. Neuroscience tells us that we forget 50% of what we hear within ONE HOUR and 70% within a week… IF it’s not reinforced!

That’s why echoEngagement workshops are different. We don’t let you forget! Every workshop comes with interviews to help us customize the content to your organization, pre-work to get everyone prepared to engage, and follow-up work, coaching, and training.

We believe that the only way to truly transform and align your firm is to become fully engaged and immersed. You can’t afford to forget, this information needs to become part of your DNA.

Pick an option below to find the echoEngagement workshop your team needs today.

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You know you have to differentiate yourself from your competitors. You know everyone in your organization has to have a clear, consistent, and compelling answer to the question: “Why should I choose You?” You probably even know that purpose-driven organizations outperform their competitors by 400%.

Knowing and doing are two different things. Developing and implementing are worlds apart.

What if you had someone to support you, to guide you through the implementation process, to hold you accountable to the process? What if you not only had a coach, but were part of a coaching community?

Join the echoEngagement coaching community and gain the support of both a coach and a community of like-minded professionals.

Here’s what’s included:

  • Monthly, 1-on-1 Coaching Call

  • Private, Virtual Coaching Channel

  • Weekly, Community Video Hangout

  • Group, Discussion Channels

Investment:

  • 12 monthly payments of $125

  • $1,200 if Paid in Full

Let’s find out if we’re right together. Click the button below to schedule an introductory call.

what people are saying…

ARCHITECTURE    “Jeff's guidance and support as a sounding-board and critic have been incredibly valuable. I trust his direction and advice, and suggest that others in the digitally-lagging AEC industry pay close attention to him.”  -  James, Marketing Manager for an architecture firm

ARCHITECTURE

“Jeff's guidance and support as a sounding-board and critic have been incredibly valuable. I trust his direction and advice, and suggest that others in the digitally-lagging AEC industry pay close attention to him.” - James, Marketing Manager for an architecture firm

PRODUCT REP    “Jeff’s ability to articulate the very essence and nuances of our product line has proven most beneficial, not only for brand recognition with the social media community but also in bolstering my SEO effectiveness.“  -  Glen, President of a manufacturer's representatives agency

PRODUCT REP

“Jeff’s ability to articulate the very essence and nuances of our product line has proven most beneficial, not only for brand recognition with the social media community but also in bolstering my SEO effectiveness.“ - Glen, President of a manufacturer's representatives agency

HOSPITALITY    “I met Jeff at a small business meeting and asked him for thoughts on my social media campaign. During out meeting he offered suggestions based on my current state and my goals, and really helped me find my starting point. Jeff was great to work with and intend on hiring him for any future needs I may have.”  -  Amy, Sales Manager for a major hotel chain

HOSPITALITY

“I met Jeff at a small business meeting and asked him for thoughts on my social media campaign. During out meeting he offered suggestions based on my current state and my goals, and really helped me find my starting point. Jeff was great to work with and intend on hiring him for any future needs I may have.” - Amy, Sales Manager for a major hotel chain

 
A/E/C INDUSTRY ASSOCIATION    “If I were to look up “social architect” in the dictionary, I’m sure I’d find Jeff Echols there as a perfect example. Jeff fully grasps how architects can use social networking to advance not only their work but the architecture profession as well to both clients and the general public. He has been actively involved in many of the AIA's social networking efforts, including presentations at our annual conventions and hosting a Twitter chat.    Jeff is also one of the AIA’s most committed members, actively involved in helping the AIA move the needle toward relevancy for our members in the 21st century. He is an inspirational example to his professional colleagues and I’ve found him a pleasure to work with.”  -  Sybil, Director, Social Engagement for a major industry association

A/E/C INDUSTRY ASSOCIATION

“If I were to look up “social architect” in the dictionary, I’m sure I’d find Jeff Echols there as a perfect example. Jeff fully grasps how architects can use social networking to advance not only their work but the architecture profession as well to both clients and the general public. He has been actively involved in many of the AIA's social networking efforts, including presentations at our annual conventions and hosting a Twitter chat.

Jeff is also one of the AIA’s most committed members, actively involved in helping the AIA move the needle toward relevancy for our members in the 21st century. He is an inspirational example to his professional colleagues and I’ve found him a pleasure to work with.” - Sybil, Director, Social Engagement for a major industry association

RECREATION    “Jeff is a great social media expert with current stats and strategies that can relate to any business. Jeff's knowledge hits home to the basics of what social media is so that you can get the most of it. Jeff can save any social media strategy time and the headaches of trial and error with social campaigns.”  -  Joe, Membership Sales Director for a golf country club

RECREATION

“Jeff is a great social media expert with current stats and strategies that can relate to any business. Jeff's knowledge hits home to the basics of what social media is so that you can get the most of it. Jeff can save any social media strategy time and the headaches of trial and error with social campaigns.” - Joe, Membership Sales Director for a golf country club

CONSTRUCTION    “Being new to the A/E/C industry, I wanted to let you know that your presentation really helped me get a better understanding of what marketing tactics are most important in this competitive market.”   - Jennifer, Marketing Manager for an A/E/C firm

CONSTRUCTION

“Being new to the A/E/C industry, I wanted to let you know that your presentation really helped me get a better understanding of what marketing tactics are most important in this competitive market.” - Jennifer, Marketing Manager for an A/E/C firm

PROFESSIONAL SERVICES    “When I started working on a social media strategy, my knowledge of the field was tenuous. Jeff walked me through the basics, gave me a raft of tools and advice, and was the perfect social media mentor. As my techniques have grown more sophisticated, I've turned to him again and again for spot-on advice about the latest tools and techniques.    Not only is Jeff a terrific social media coach, he's also just a really great guy—smart, knowledgable, funny, and passionate about his community. I wholeheartedly recommend him for both his vast knowledge and his ability to connect with all kinds of people.”  -  Amy, Marketing Director for a professional services firm

PROFESSIONAL SERVICES

“When I started working on a social media strategy, my knowledge of the field was tenuous. Jeff walked me through the basics, gave me a raft of tools and advice, and was the perfect social media mentor. As my techniques have grown more sophisticated, I've turned to him again and again for spot-on advice about the latest tools and techniques.

Not only is Jeff a terrific social media coach, he's also just a really great guy—smart, knowledgable, funny, and passionate about his community. I wholeheartedly recommend him for both his vast knowledge and his ability to connect with all kinds of people.” - Amy, Marketing Director for a professional services firm

A/E/C INDUSTRY ASSOCIATION    “Within an hour following Jeff’s presentation to our members, I received an email message that said ‘That was the most important presentation we’ve had.’ That says it all!”    -  Carol, Executive Director of a major industry association

A/E/C INDUSTRY ASSOCIATION

“Within an hour following Jeff’s presentation to our members, I received an email message that said ‘That was the most important presentation we’ve had.’ That says it all!” - Carol, Executive Director of a major industry association

ARCHITECTURE / ENGINEERING    “I thoroughly enjoyed your presentation. It’s always good to walk away with an "I can use this" takeaway.”   - George, Marketing Strategist for an A/E/C firm

ARCHITECTURE / ENGINEERING

“I thoroughly enjoyed your presentation. It’s always good to walk away with an "I can use this" takeaway.” - George, Marketing Strategist for an A/E/C firm

PROFESSIONAL PHOTOGRAPHER    “If you are wondering if the social media "movement" is relevant to architects and architecture firms, spend some time listening to and reading about Jeff Echols. Social media and all of it's various platforms can seem incredibly complex at times (hint: it is), but Jeff has a knack for breaking it down into manageable chunks. On it's most basic level, it is about conversation and interaction and engagement. He not only knows what he is talking about, but his website has links to some of the brightest minds in the digital/social media realm.”  -  Mike, Owner of a professional photography service

PROFESSIONAL PHOTOGRAPHER

“If you are wondering if the social media "movement" is relevant to architects and architecture firms, spend some time listening to and reading about Jeff Echols. Social media and all of it's various platforms can seem incredibly complex at times (hint: it is), but Jeff has a knack for breaking it down into manageable chunks. On it's most basic level, it is about conversation and interaction and engagement. He not only knows what he is talking about, but his website has links to some of the brightest minds in the digital/social media realm.” - Mike, Owner of a professional photography service

ARCHITECTURE / ENGINEERING    “From the first time I saw Jeff present, I was sold. I knew he’d be able to revolutionize our sales process and help us capture a greater market share. Since that time, he has customized his approach to fit our specific needs and has helped so many of our technical staff feel more comfortable and win more work.”   - Jenny, Marketing Operations Director for an A/E/C firm

ARCHITECTURE / ENGINEERING

“From the first time I saw Jeff present, I was sold. I knew he’d be able to revolutionize our sales process and help us capture a greater market share. Since that time, he has customized his approach to fit our specific needs and has helped so many of our technical staff feel more comfortable and win more work.” - Jenny, Marketing Operations Director for an A/E/C firm

MUNICIPAL    “I was sitting there listening to you and everything rang so true.”   - Louis, Sr. Project Manager in the A/E/C industry

MUNICIPAL

“I was sitting there listening to you and everything rang so true.” - Louis, Sr. Project Manager in the A/E/C industry