What exactly does echoEngagement do?

We understand the confusement. The idea of Storytelling may be new to you. Hopefully, you’ve spent enough time clicking around the site to understand that when we talk about Storytelling, we mean crafting and telling stories that resonate so well with your ideal client they feel compelled to share it. Our stories are designed to speak to a specific audience and to meet organizational goals and objectives.


We like to break our offerings down into 4 categories.
Here’s how we can help:

 

Speaking

This is often a first step. Do you need someone to speak to your professional association, organization or in­house team? We deliver fully custom or customizable standard presentations under the topics of:

  • Leadership Communications and Storytelling
  • Personal Brand Storytelling
  • Business Storytelling
  • Networking, Connecting and Storytelling

These presentations are a great way to get your feet wet and understand what Storytelling is, why Storytelling is so powerful and why Storytelling is important in marketing and business development contexts.

Training

A sample of our product offerings:

Do you say things like:

  • “I need to get buy­in from my team for our Storytelling efforts.”
  • “I’m always telling our leadership that everyone in the organization has to ‘own’ our story.”
  • “Our business has changed with the times but our marketing hasn’t.”
  • “We need everyone in the organization to play an active role in telling our story.”
  • “I want our sales and marketing teams to be on the same page and play well together.”

All of our training workshops are developed and customized to meet your specific needs. We focus on Education, Practice, Challenge, Resources and Follow Up.

Strategy
Execution

Execution

A sample of our product offerings:

What’s more important; the idea or the execution?

It’s not unusual for an organization to work through the strategic planning process only to realize

that they don’t have the time, the personnel, the resources to fully implement the plan.

We can help with that. From dedicating a team to the short­-term execution of your strategy to helping you assemble the right in­-house team to properly prioritizing with the end­game in mind, we make sure you have BOTH the idea AND the execution.

 

Strategy

A sample of our product offerings:

Do you have a Marketing or Storytelling strategy? When was it created? When was the last time you revised it?

With a nod to Simon Sinek, the first question we ask is “WHY do you do what you do?”

That’s our baseline.

Then we work to understand your strengths, your weaknesses, your goals, your audiences.

We’ll help you develop a strategy based on your overarching story and help you put an action plan together where every piece of content, every post and every conversation ties back to that overarching story. We’ll even help you build the right team to carry out the plan.