value

Does Social Media Marketing Really Matter?

Does Social Media Marketing Really Matter?

“I find it hard to be convinced that reads, likes, shares, etc. really matter that much to my eventual bottom line. The more and longer I do this … the less I’m convinced that the extraordinary amount of time social media takes to do well actually ever pays off.” Maybe you're thinking the same thing. Does social media REALLY matter to your business?

Is Social Media Marketing 'Worth It'?

Is Social Media Marketing 'Worth It'?

“Is Social Media Marketing ‘Worth It’?” It’s a question that I hear over and over from business people of all stripes. You should hear how marketing luminary, Seth Godin responds to that very question. It may change the way you think about the way you do business.