storytelling

Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

When Carolee Tremain told me she wasn’t comfortable “beating her chest,” I said: “Good!” I told her the same thing I tell many of my clients: If you want your stories to resonate with your audience, you can't be the hero of your own story!

Your Storytelling Needs To Be Bigger Than You

Your Storytelling Needs To Be Bigger Than You

Think about the last time you were at a party and you were trapped in the “conversation” with that person that spent the entire time talking about themselves. Your brain stops listening and starts thinking about how you’re going to move on to the next situation. Do the stories you tell do the same thing to your Ideal Customer?

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Why do you do what you do and what makes your business matter to your customers will help you understand what differentiates your business from whoever you think your competitors are. Your job then, is to use brand storytelling to creatively leverage those things.

Improve Your Marketing With Corporate Storytelling

Improve Your Marketing With Corporate Storytelling

Can businesses, can YOUR business use Storytelling? No matter what business you're in the most important thing for you to remember is that everyone has a story. The question is who’s telling your story and how are they telling it?