social media strategy

How I Use Interviews to Help Architecture Firms write Blog Posts

How I Use Interviews to Help Architecture Firms write Blog Posts

I wish I had a dollar for every time an architect told me: “I just want to be an architect, not a writer.” It usually comes on the heals of a discussion about blog posts and marketing. It’s also why I developed a system of interviews to get beyond that objection.

How Do You Develop A Social Media Strategy?

How Do You Develop A Social Media Strategy?

Do you have a Social Media Strategy? Is it aligned with your overall business objectives? I listened to an episode of the Social Pros podcast titled “How to Use Social Strategies to Drive Business Goals.” When I heard the teaser for the show it didn’t pique my interest but the conversation that unfolded may turn out to be one of the most influential on my thinking about the topics of Social Media, marketing and business in general.