I wish I had a dollar for every time an architect told me: “I just want to be an architect, not a writer.” It usually comes on the heals of a discussion about blog posts and marketing. It’s also why I developed a system of interviews to get beyond that objection.
“I find it hard to be convinced that reads, likes, shares, etc. really matter that much to my eventual bottom line. The more and longer I do this … the less I’m convinced that the extraordinary amount of time social media takes to do well actually ever pays off.” Maybe you're thinking the same thing. Does social media REALLY matter to your business?
How do you succeed at Social Media Marketing? Wouldn't you like to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time talking about tactics, platforms and taking the conversation to where your clients are, but the first thing you have to do is ask yourself: "What do I want to get out of Social Media?"
What is Social Media Marketing? What do you think when you hear the phrase Social Media? Do you think about friends checking in on Facebook from their favorite restaurant or posting photos of their desert on Instagram or collecting crock pot, pulled-pork recipes on Pinterest? Do you think about viral flashmob videos on YouTube or checking in at Starbucks on Foursquare? Do you think about cats?