social media marketing

How I Use Interviews to Help Architecture Firms write Blog Posts

How I Use Interviews to Help Architecture Firms write Blog Posts

I wish I had a dollar for every time an architect told me: “I just want to be an architect, not a writer.” It usually comes on the heals of a discussion about blog posts and marketing. It’s also why I developed a system of interviews to get beyond that objection.

My Prescription to Help Architects Succeed Using Social Media Marketing

My Prescription to Help Architects Succeed Using Social Media Marketing

Many of the firms I work with came to me because, among other things, they struggled with implementing and finding legitimate success with Social Media Marketing. Working with these firms is where I developed my prescription to help architects succeed using Social Media Marketing.

What Your Grandma Knows About Social Media Marketing

What Your Grandma Knows About Social Media Marketing

Your Grandma may not understand what the World Wide Web is but she could probably teach you a thing or two about Social Media Marketing. She sure wouldn't ever stand on the street corner and scream to every passerby about the latest meatloaf recipe she tried.

Can You Get Business With Social Media Marketing?

Can You Get Business With Social Media Marketing?

Do you ever wonder if Architects can really get work using Social Media? Can using Social Media actually bring more business through the door? Can YOU get business with Social Media Marketing? The short answer is “Yes.” Here's an example of a firm that uses Social Media and sees results.

Does Social Media Marketing Really Matter?

Does Social Media Marketing Really Matter?

“I find it hard to be convinced that reads, likes, shares, etc. really matter that much to my eventual bottom line. The more and longer I do this … the less I’m convinced that the extraordinary amount of time social media takes to do well actually ever pays off.” Maybe you're thinking the same thing. Does social media REALLY matter to your business?

How To Succeed At Social Media Marketing

How To Succeed At Social Media Marketing

How do you succeed at Social Media Marketing? Wouldn't you like to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time talking about tactics, platforms and taking the conversation to where your clients are, but the first thing you have to do is ask yourself: "What do I want to get out of Social Media?"

Is Social Media Marketing 'Worth It'?

Is Social Media Marketing 'Worth It'?

“Is Social Media Marketing ‘Worth It’?” It’s a question that I hear over and over from business people of all stripes. You should hear how marketing luminary, Seth Godin responds to that very question. It may change the way you think about the way you do business.

What is Social Media Marketing? Part 1

What is Social Media Marketing? Part 1

What is Social Media Marketing? What do you think when you hear the phrase Social Media? Do you think about friends checking in on Facebook from their favorite restaurant or posting photos of their desert on Instagram or collecting crock pot, pulled-pork recipes on Pinterest? Do you think about viral flashmob videos on YouTube or checking in at Starbucks on Foursquare? Do you think about cats?