not for profit

Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

When Carolee Tremain told me she wasn’t comfortable “beating her chest,” I said: “Good!” I told her the same thing I tell many of my clients: If you want your stories to resonate with your audience, you can't be the hero of your own story!

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Why do you do what you do and what makes your business matter to your customers will help you understand what differentiates your business from whoever you think your competitors are. Your job then, is to use brand storytelling to creatively leverage those things.