marketing

How Can Architectural Products Manufacturers Market More Effectively To Architects?

How Can Architectural Products Manufacturers Market More Effectively To Architects?

A while back, a marketing agency approached me and asked if I could help them understand how their clients, mainly manufacturers of architectural products, could be more effective marketing to architects. I said, “you have to start by putting yourselves in the architects’ shoes and end with being their best, go-to resource."

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Storytelling, Competition and Highlighting your Strengths AND Weaknesses

Why do you do what you do and what makes your business matter to your customers will help you understand what differentiates your business from whoever you think your competitors are. Your job then, is to use brand storytelling to creatively leverage those things.