You need to share all of your knowledge and expertise. You need to tell the world everything you know about what you do. And you need to give it away for free. That’s probably not advice you’re looking for. But what if I told you that giving it all away was the best way to succeed with Social Media Marketing? What if giving it all away was the best way to find your Ideal Client?
A friend of mine and I have been chatting lately about the best Social Media Marketing books. Nikko has really impressed me. It seems like every time I mention a book he’s bought it and read it almost before I’ve even completed my thought. He’s consuming these things faster than I can come up with a title and author so I figured I would compile a list of the best of what I’ve read, suggested and given away over the last year.
Do you have a Social Media Strategy? Is it aligned with your overall business objectives? I listened to an episode of the Social Pros podcast titled “How to Use Social Strategies to Drive Business Goals.” When I heard the teaser for the show it didn’t pique my interest but the conversation that unfolded may turn out to be one of the most influential on my thinking about the topics of Social Media, marketing and business in general.