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Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

Not-For-Profits Can Focus On Their Partners To Succeed Using Storytelling

When Carolee Tremain told me she wasn’t comfortable “beating her chest,” I said: “Good!” I told her the same thing I tell many of my clients: If you want your stories to resonate with your audience, you can't be the hero of your own story!

Your Storytelling Needs To Be Bigger Than You

Your Storytelling Needs To Be Bigger Than You

Think about the last time you were at a party and you were trapped in the “conversation” with that person that spent the entire time talking about themselves. Your brain stops listening and starts thinking about how you’re going to move on to the next situation. Do the stories you tell do the same thing to your Ideal Customer?