Many of the firms I work with came to me because, among other things, they struggled with implementing and finding legitimate success with Social Media Marketing. Working with these firms is where I developed my prescription to help architects succeed using Social Media Marketing.
What is Social Media Marketing? What do you think when you hear the phrase Social Media? Do you think about friends checking in on Facebook from their favorite restaurant or posting photos of their desert on Instagram or collecting crock pot, pulled-pork recipes on Pinterest? Do you think about viral flashmob videos on YouTube or checking in at Starbucks on Foursquare? Do you think about cats?