How do I prove the ROI to my Boss? How do we get more Twitter Followers? Why don’t we get any engagement on our Facebook Page? Are you asking the right questions about Social Media Marketing? Do the Executives at your company understand how Social Media Marketing should be integrated into your overall Marketing mix and assimilated into your business culture?
Do you have a Social Media Strategy? Is it aligned with your overall business objectives? I listened to an episode of the Social Pros podcast titled “How to Use Social Strategies to Drive Business Goals.” When I heard the teaser for the show it didn’t pique my interest but the conversation that unfolded may turn out to be one of the most influential on my thinking about the topics of Social Media, marketing and business in general.