A friend of mine and I have been chatting lately about the best Social Media Marketing books. Nikko has really impressed me. It seems like every time I mention a book he’s bought it and read it almost before I’ve even completed my thought. He’s consuming these things faster than I can come up with a title and author so I figured I would compile a list of the best of what I’ve read, suggested and given away over the last year.
How do you succeed at Social Media Marketing? Wouldn't you like to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time talking about tactics, platforms and taking the conversation to where your clients are, but the first thing you have to do is ask yourself: "What do I want to get out of Social Media?"
Do you have a Social Media Strategy? Is it aligned with your overall business objectives? I listened to an episode of the Social Pros podcast titled “How to Use Social Strategies to Drive Business Goals.” When I heard the teaser for the show it didn’t pique my interest but the conversation that unfolded may turn out to be one of the most influential on my thinking about the topics of Social Media, marketing and business in general.